Bringing Thermocromatic Rigour to Life!

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Creating the video for the clothes was an important element in demonstrating the colour changing capabilities of the fabrics as well as instilling a theme and feel of "Industrial Grime". The location for the shoot; a skyscraper car park in the city centre with views of the surrounding buildings, reflected the feel of the Urban and and industrial themes shown in the clothing. Props were also used as background and additional pieces for the model to engage with to emphasise the link. Power tools, scrap metal, neon lorry belts and fire extinguishers all helped to create the right atmosphere.

Filming the clothing transformation when exposed to the lower temperatures when using a fire extinguisher!